Did you know that you can track any advertising or marketing campaign with Google Analytics, not just AdWords? Of course failure to track is the first (well, fifth actually) mistake entrepreneurs make. You shouldn’t just want to track things precisely, you must.

Here are some examples of what you might like to track with the same precision as an AdWords campaign:

• Pay per click campaigns with Yahoo or MSN
• A banner ad buy on another site
• An email marketing campaign
• An affiliate program
• Any link you give out for which you want to track the effectiveness

For todays’ tip, let’s say you’re running a banner ad and you want to track how many clicks you get from that banner, where those visitors go on your site, how long they stay, how many of them convert to your goals, etc. (Incidentally, this works very nicely with your Google Analytics conversion goals.)